Travel Edge
10
Don’t Just Go On A Trip, Go On Your Trip.
2022
Ambition
Rebrand and reposition Travel Edge, North America’s largest luxury travel booker.
Audience Love
With Real Talk, we learned that luxury travellers already consider themselves “well travelled” and only look to travel agents for deeper access and connections.
Idea
Stop comparing ourselves to the likes of Expedia. Instead, focus on travellers’ dreams and how our advisors can help make them real, and partner up with Pinterest to create Pinspired Trips - Custom itineraries based on travellers’ mood boards.
Results
200x
increase in traffic to the website
