Better Battery Co
08
Meet the World’s Most Positive Battery.
2022
Ambition
Launch the world’s first carbon neutral brand
Audience Love
Far from eco-warriors
Millennial’ish moms and urbanites are tired of being finger-wagged into doing good. To earn their love, we infused positivity into everything we did.
Idea
We created a “spokescharacter” based on a battery
Rather than partnering with celebrities and influencers we partnered with their devices. Sophia Bush’s podcast microphone, a partner in positivity. Young the Giant’s guitar pedal, welcome to the team.
Results
One of Shopify’s top new site launches based on traffic. 50k new users to the site per month.
Media coverage by Rolling Stone and The New York Post.
Picked up by REI to be sold in their stores.
Love from Jessica Alba. ❤️
