Directors Guild
06
Wider Lens.
2022
Ambition
Convince Hollywood studio executives to hire more Toronto talent.
Audience Love
Hollywood executives have little time for ads
But they make time for industry content. To earn their love, we pivoted the Directors Guild away from being a once-in-a-while advertiser to a full-blown digital publisher.
Idea
WIDER LENS is podcasts, monthly newsletters, online zines, interview series, and in-person events.
Results
Doubled
email open & click rates.
10x
podcast listenership vs. norms.
+325m
more production dollars have flowed into Ontario since WIDER LENS’ inception.
Retweet
from Guillermo Del Toro. 🐥
